Revenue Thru Education Proposal for Webinars
MAITLAND & ASSOCIATES INC
200 ALPINE DRIVE
BIGFORK, MONTANA 59911
PHONE 406-837-7280
CELL 406-249-5184
REVENUE THRU EDUCATION
PROPOSAL FOR WEBINARS
Economics today
prevent many state tourism offices, state associations, CVBs, Chambers and
small businesses from bringing in top name tourism speakers and leaders to
provide educational opportunities for their members. There is no other time
in history of tour and travel that these very people need new tools and
research in order to create new tourism dollars. The old way of marketing
is no longer effective. Customer service, that has become mediocre over the
years, will need a new jump start to improve and this initative should make
a difference where tourists spend their dollars.
Dottie
Maitland CTP, a tourism leader, Past President of the National Tour
Association; appointee for the United States Tour and Travel Advisory Board;
Chair of Product Development Committee for the White House Conference on
Tour and Travel, brings an innovative webinar program to the group tour
industry in cooperation with UNLV and director Patti Shock. This
educational proposal is directed to domestic tourism delegates in both
metropolitan and rural areas. Businesses, large and small, regardless of
financing can benefit. This program will allow states and associations to
provide education and not lose the revenue that is generated from
conferences. With escalating travel costs today convention delegate numbers
are decreasing. This proposal provides a win-win program for all.
Patti
Shock, Professor and Director of Distance Learning for the Harrah
College of Hotel Administration at the University of Nevada, Las Vegas has
created an incentive program for states, chambers, CVBs, associations and
businesses who endorse this unique educational opportunity. Background on
Patti Shock is available at: http://hotel.unlv.edu/hotelweb/shock.html
Webinars,
SEMINARS ONLINE, are one hour in length and are recorded. Live webinars
cost $49, and include a link to the recorded version for follow up viewing.
Live webinars allow the opportunity to ask questions, but are limited to
specific times. Recorded webinars cost $29 and are available at any time on
demand. Both live and recorded versions can be viewed at an individual’s
computer or opened up in a meeting room for group viewing.
INCENTIVES FOR
INDUSTRY ASSOCIATIONS
Partner
associations are responsible for marketing the webinars. Members can be
given a code to insert during the registration process, which will reduce
the registration fee by $5. This could be promoted as a member benefit. By
tracking the code on our online registration system (RegOnline), regular
reports can be provided that show the number of registrations using each
code.
We require a
minimum of 5 registrants to break even. We can do some revenue sharing with
associations for registrations over the breakeven point.
Topics include
the basics of tourism for beginners in the industry as well as for tourism
curriculum in high schools, off shore and domestic military schools,
community colleges and undergraduate colleges. Webinars will be offered for
advanced leaders in tourism as well.
Topics could
include, but are not limited to:
Financial Basics
for small tourism entities
Today’s
Technology
Sustainable
Tourism
Packaging as
simple as packing the suitcase
What actually is
a group?
Creative
Marketing Really
International
Tourism, are you ready?
Photography
Comes Alive
Security on The
Road
Trade Press and
Media relationships
Become a radio
expert
Luxury Markets
Heritage Tourism
Affinity Groups
bring new revenue
First Aid in the
workplace
Student Groups.
Show me the dollars.
What Red Hat?
Food we love it.
Affinity
Programs for CVBs and Chambers for non dues revenue
SBA and other
funding
Travel Your
Highway to Health
RVers, are you
kidding?
Diversity Groups
You want what?
Customer Service.
Staycations and
Naycations
Edutainment
Lassie Come
Home. R U Going to the dogs?
Social Media and
the Travel Industry
Trends in
Catered Events
Themed Events
“Let Our
Experience Be Your Guide” and join us in this exciting partnership.
Please call or
e-mail Dottie (dmoto@earthlink.net) or Patti (patti.shock@unlv.edu) to get
further information or begin “Revenue thru Education”. Get your group “revved”
up.
Sincerely,
Dottie Maitland
CTP
Patti Shock CPCE
